ABOUT US

Scott Neamand
Chief Financial Officer

Scott Neamand is a Certified Public Accountant with over 30 years of finance, accounting and operational experience and has served as the Chief Financial Officer of both privately and publicly-held companies. Scott started his career in Big Four public accounting at KPMG and since joining the private sector, has worked in several industries including: construction, consumer products, entertainment, ecommerce and internet services. Scott’s experience includes IPO’s, debt and private equity raises, mergers and acquisitions, operational and capital restructuring, and international operations in China and Japan.

Cassi Hallam
Chief Marketing Officer

Cassi Hallam started in the Home Improvement industry as part of a family business, and that connection fuels her love of the industry today. As Chief Marketing Officer for System Pavers, she and her team support the overall business through strategic brand, channel and digital marketing. She holds an MBA from the Tuck School at Dartmouth in General Management.

Syed Zaidi
Chief Executive Officer

Syed Zaidi has more than two decades of leadership experience with a focus on driving sales, enhancing development and streamlining operations through the use of data and technology. Prior to joining System Pavers, he was the CEO of Frontpoint Security, where he more than doubled the company’s growth and profitability. Syed also founded and ran Doublepositive, a marketing company that was sold to a strategic partner after 10+ years of successful growth. He’s an alum of University of Maryland, where he earned both a BS and an MBA.

Leen Van Bergen
Senior Regional Vice President, Northern California

Leen Van Bergen has 37 years in the Home Improvement Industry and has been with System Pavers for over 20 years. Leen is an experienced leader and is dedicated to developing other strong leaders. He has committed the last 20 years of his career to building a strong culture in the Northern California region. How he does this is by constantly providing unwavering customer service and superior design installations.

Jennifer Ressler
Regional Vice President, Southern California

Jennifer Ressler has over 20 years of Sales and Leadership experience and has been with System Pavers for 16 years. She has dedicated her 16 years to building Southern California to become the leader in Superior Design and excellent Customer Satisfaction.

Joshua Erlich
Regional Vice President, Pacific Northwest

Joshua Erlich has spent his entire professional career in design and construction.  First in theatrical and film set design, then in civil construction, and for the last 15 years leading the Washington, Oregon, and Colorado markets for System Pavers. Josh holds dear the company mantra of "Outdoor living, designed around you," encouraging uniquely designed projects and seamless execution for all of our customers.

Ahmad Roowala
Chief Technology Officer and Chief Administrative Officer

Ahmad Roowala has a solid leadership record using innovation and technology to optimize the way companies grow, adapt, and thrive in a global ecosystem. He comes to System Pavers having previously served as CEO of Squigl, an AI growth company focused on communication and learning. While there he increased users from 12K students and teachers to nearly two million and continues to support their mission by serving on their board. Ahmad has a passion for creating opportunities for brilliant young minds and has worked around the globe supporting educational causes through The Tamani Foundation and Al-Hadi Learning. A graduate of the University of Minnesota with a degree in Applied Economics, Finance and Global Studies, Ahmad lives with his wife and three children in Minnesota.